Socialpoint has invested significant energy over the dragon city these last few years in becoming a high performance team together. You can’t get anywhere without a strong motivated team and with a project as old as Dragon City, you have legacy not just in the product itself but also in the team and way of working. This content depth gives it an edge against newer competitors.
As of today Dragon City has nearly 1500 dragons. All with fresh themes and content.Ĭontinually supplying new game content also means an increase to early LTV, which ensures the game can stay relevant and grow in an increasingly competitive market. In Dragon City we cycle through a variety of events from a few days to a few weeks.
Starting with the most obvious question first what are the secrets behind Dragon City’s continued popularity since it first launched?įor Dragon City, ensuring durability over lifetime has been a combination of 4 main factors:įirst there’s the live operations content where the focus has been to keep longtime players engaged with desirable premium dragons and an active liveops calendar. To help offer some insight about Dragon City’s longevity and the work that’s required to maintain its popularity, we spoke with Socialpoint’s Lead Game Designer, Payton Orr. In case you weren’t aware, this year is a pretty significant one for many of mobile’s most popular titles, with the likes of Candy Crush Saga, Clash of Clans, and Subway Surfers celebrating their 10 year anniversaries.Īlso joining those decennial celebrations this month is Socialpoint’s epic, social strategy game, Dragon City (although technically it has only been available as an iOS and Android app for the past 9 years, we’re going to give it a pass since it’s had such a massive influence on mobile strategy games during that time).
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